2011 UK Census

I think there is a danger in this persona in that whilst they may 'require datasets that are complex with detailed functionality, such as user defined outputs', that those people being represented in this persona will have very different requirements.

Therefore as raised at the last (joint) advisory group meeting this should not be used as a reason to cut down on the large number of datasets provided as a standard ouptut.

What this strategy could help do is humanise the process of understanding and distributing the data it collects which I think is very important in making the Census relevant to a broader range of people.
For the personaas to be successful in terms of helping with research and getting 'us' to interact I would advise approaching them not as a amalgamation of people but as a three dimensional characters who you may know or see in a television drama - it doesn't have to be included but what are their lives outside of the Census? Otherwise they could be cardboard cutouts that do little more than the present system